San Francisco Convention & Visitors Bureau

While tourists travel from all parts of the world to walk the Golden Gate Bridge, San Francisco's top feeder market is actually Los Angeles.  In an effort to boost hotel bookings during the traditionally slow winter months, we developed a targeted and integrated campaign in the LA market. The idea was a simple tease execution to drive people to a website that delivered a range of hotel packages. The "Not in LA" campaign was featured in print advertising, mobile advertising, radio sponsorships, bar coasters and the promotion-specific website.  Hotel bookings for the winter surpassed previous occupancy rates for the same period in previous years. In addition, the PR coverage was incredible as TV, Radio and Print media played up the long-standing rivalry between LA and San Francisco and earned the campaign national attention.