San Francisco Convention & Visitors Bureau Taste SF

The San Francisco Convention & Visitors Bureau's first venture into lifestyle marketing has been a big hit. The Bureau tapped The M-Line's experience in integrated marketing to launch this important endeavor aimed at re-asserting San Francisco's culinary prominence among Foodies. The TasteSF site went live in February 2008 and was supported with targeted online and print advertising to drive traffic. Overall traffic numbers have far out paced the Bureau's expectations.